Joester Loria Group Agent for Ferrara Candy Company AgentJoester Loria Group Agent for Ferrara Candy Company Agent
The Joester Loria Group will focus on lifestyle products under the deal.
February 3, 2021
The Joester Loria Group has announced its representation of Ferrara Candy Company, a sweet snacking company and brand owner, including NERDS, SweeTARTS, Trolli and Laffy Taffy.
“We are delighted to represent the Ferrara Candy Company,” says Joanne Loria, executive vice president and chief operating officer, The Joester Loria Group. “The Ferrara portfolio of brands offers an incredible opportunity to extend into lifestyle merchandise as well as consumable categories for today’s GenZ and young millennial families.”
The Joester Loria Group will focus on lifestyle products, including apparel, accessories, bath and beauty, home, gift and related categories, and extending the candies to new food formats in frozen novelties, beverages, baking and desserts.
About the Author(s)
You May Also Like