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April 6, 2018
NORTH AMERICA–Constellation Brands has signed on two new apparel partners–Loudmouth Golf and CrazyBoxer–to develop new products featuring Modelo and Corona beer brands.
The Joester Loria Group, Constellation Brands’ exclusive licensing agency, brokered the deals.
Loudmouth Golf is on board to launch a variety of Modelo- and Corona-inspire apparel sets. The initial product collection is set to launch this January.
Meanwhile, CrazyBoxer has created more than a dozen Corona-themed boxer shorts, which are set to debut in spring/summer 2018.
“Both Corona and Modelo have a distinct heritage that lends itself to great lifestyle product,” says Debra Joester, president, JLG. “We are delighted to partner with Loudmouth and CrazyBoxer, companies that have exceptional creative vision and a keen understanding of these brands.”
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