JLG Debuts Dew Sporting Goods

The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters featuring the beverage brand.

Mountain Dew has embraced the action sports lifestyle through its continued support and sponsorship of events, competitions and athletes. The Dew sporting goods collection is a natural extension of these partnerships, giving consumers an opportunity to “Do the Dew.”

The new line of Mountain Dew sporting goods from JNJ Sports launched earlier this month at select Walmart and Toys 'R' Us stores in the U.S. The initial collection includes two long boards and one scooter.