JLG Adds New Pepsi Partner

The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi seasonal apparel and accessories.

The vintage-inspired line will include Pepsi headwear, cold weather gear, board shorts, slippers and flip-flops and is slated to launch this spring.

Concept One is also a licensee for PepsiCo’s Mountain Dew brand, which is also managed by JLG.

Concept One will showcase the new Pepsi collection at MAGIC Marketweek, which will take place February 18-20 in Las Vegas, Nev.