Jack Daniel’s, Disaronno Toast to Hot New Drink

The two spirits giants have teamed for new drink Velvet Fire.

License Global

January 19, 2021

1 Min Read

Disaronno and Jack Daniel's have announced the launch of Velvet Fire, a national partnership between Disaronno Velvet Liqueur and Jack Daniel's Tennessee Fire.

"Disaronno is honored to partner with Jack Daniel's to create Velvet Fire," says Ignacio Llaneza, vice president, brand and trade marketing, Disaronno. "The timing was perfect with the exciting growth of both the flavored whiskey and cream liqueur categories. The mixability of Disaronno Velvet combined with Jack Daniel's Tennessee Fire makes for a very unique tasting experience that will intrigue many palates of spirits and cocktail lovers."

Velvet Fire combines two-parts Disaronno Velvet and one-part Jack Daniel's Tennessee Fire and is meant to be served chilled or as a shot.

"We're extremely excited about this new partnership with Disaronno to introduce Velvet Fire to our friends around the country," says Lauren Richmond, Tennessee Fire brand manager, Jack Daniel’s. "Bringing these two iconic spirits together will build on their popularity and success to leverage the mixability of both brands in a unique way."

Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel's Tennessee Fire, is available nationwide.

Read more about:

Jack Daniel's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like