Insomnia Cookies and tbh Announce Dessert Collab

Late-night bakery and sustainably sourced snack brand have joined forces to deliver a new treat.

License Global

April 28, 2023

2 Min Read
Seth Berkowitz and Noah Schnapp from "Stranger Things"
Seth Berkowitz (left) and Noah Schnapp, from "Stranger Things"Insomnia Cookies

Insomnia Cookies, a brand known for serving warm cookies all day and late into the night, introduced a new limited-edition cookie – the Banana Crepe Filled Deluxe made with tbh. The late-night bakery’s latest innovation is in collaboration with tbh (To Be Honest), an eco-conscious hazelnut spread co-founded by “Stranger Things” actor, Noah Schnapp, that is taking the world by storm.

The Banana Crepe Filled Deluxe is made with banana-flavored dough mixed with chocolate chunks and filled with tbh hazelnut spread. 

Insomnia and tbh were both founded by University of Pennsylvania student entrepreneurs to satisfy the cravings of fellow sweets lovers. Seth Berkowitz started Insomnia Cookies in 2003 when he was a student seeking to indulge his sweet tooth during late-night gaming sessions. Fast forward 20 years to 2023, when Schnapp is now a student reimagining snacking in a way that is better for you and better for our planet. 

To celebrate the partnership, Schnapp has hand-selected his favorite Insomnia cookies to curate tbh packs that are also available in stores and through nationwide shipping. The packs include Classic cookie flavors like Chocolate Chunk, M&M’s, Double Chocolate Chunk and Peanut Butter Chip, plus Deluxe treats like a Chocolate Chip brownie, S’mores and Salted Caramel cookies, and the limited-edition Banana Crepe Filled Deluxe made with tbh. The limited-edition cookie and curated tbh packs are available at all of Insomnia's 235+ locations nationwide, for local delivery and via nationwide shipping now through May 21 (or while supplies last). 

“I couldn’t be more thrilled to partner with tbh to deliver our latest warm, delicious creation to Insomniacs,” says Berkowitz, founder and chief executive officer, Insomnia Cookies. “Our two brands have a lot in common, both started by University of Pennsylvania students, and prove that when you use your imagination and push boundaries, great products are born.” 

“I’m so excited to announce this collaboration with Insomnia Cookies, another iconic, crave-worthy brand that was also founded by a University of Pennsylvania alumnus,” says Schnapp, co-founder, tbh. “Together, we’ve created what we’re confident will be the snacking world’s newest obsession, offering our fans the perfect combination of deliciousness and convenience, consciously.” 

Best known for his role as Will Byers in the hit Netflix series, “Stranger Things,” Schnapp has also made appearances in other TV shows and films. In addition to his acting career, Schnapp co-founded tbh, and has worked with his co-founders, Elena Guberman and Umana Venture Studio, led by Ba Minuzzi, to create a product that is both tasty and sustainably sourced. 

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License Global

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