Impossible Foods, The Halal Shack Go Plant-Based
Impossible Foods has secured yet another plant-based partnership, this time with restaurant chain The Halal Shack.
March 2, 2020
Impossible Foods has teamed up with fast casual restaurant chain The Halal Shack for plant-based offerings of Middle Eastern flavors.
Impossible Burger meat will now be available as a replacement filling for any menu item. It can also be added into bowls, gyros, wraps and salads.
“The Halal Shack builds quality partnerships that align with our mission to unite cultures and people through food,” says Jamal Rasoully, founder and chief executive officer, The Halal Shack. “Our partnership with Impossible Foods marks an important milestone in our mission as we continue to expand.”
The Halal Shack is currently in the process of expanding its chain to a national level, adding 25 to 50 locations in the next five years. Currently, the chain has eight locations including stores in New York, California And Texas.
Impossible has expanded its brand offerings not only to restaurants, but to theme parks and more. The news comes just after Impossible Foods announced its partnership with Disney Parks, seeing the plant-based food brand as the “preferred” plant-based offering at Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.