“The Coronation Gin,” inspired by the Crown Jewels, will launch at John Lewis ahead of his Majesty King Charles III’s Coronation in May.

License Global

April 4, 2023

2 Min Read
‘The Coronation Gin'
Historic Royal Palaces x Gin In A Tin, ‘The Coronation Gin'The Point.1888

A special-edition gin has launched at John Lewis stores and online to mark the forthcoming Coronation of Their Majesties, King Charles III and Camilla, Queen Consort, on May 6.  

Created in collaboration with Gin In A Tin and as part of Historic Royal Palaces’ brand licensing program with its agent, The Point.1888, “The Coronation Gin” design is inspired by the Crown Jewels housed at the Tower of London.

With distinctive notes of lemon peel, coriander, cardamom and juniper, the London dry gin is presented in lightweight letterbox-friendly tins and is adorned with a gold foiled crown. The packaging features iconic symbols of the four nations of the United Kingdom: a classic English rose, a traditional Scottish thistle, a springtime Welsh daffodil and the delicate Irish shamrock.  

“We couldn’t be happier to give the nation a truly special way to commemorate the Coronation,” says Rosanna Cousins, senior retail and commercial manager, The Point.1888. “Working with Historic Royal Palaces and Gin In A Tin has been an absolute pleasure and John Lewis is the perfect retail partner.” 

“We are delighted to be working in collaboration with Gin In A Tin, who have created a classic product to mark such a magnificent event this year,” says Emma Saunders, senior licensing manager,  Historic Royal Palaces. “We plan to develop further collections in partnership with Gin In A Tin, whose inspiration can be taken from the most wonderful palaces in the world.” 

"It has been a privilege to work with Historic Royal Palaces on such a prestigious project,” say Martin Agius and daughter, Charlotte, founders, Gin In A Tin. “Our mission is all about combining great taste with innovate packaging; what could be more special than sipping ‘The Coronation Gin’ while watching history being made?” 

“The Coronation Gin” is available at John Lewis & Partners and on Gin In A Tin’s website. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like