Hard Rock International Sips on Seltzer Deal

Hard Rock International has announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. 

Hard Rock Premium Hard Seltzer is crafted to highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors with each can featuring the Hard Rock logo and a guitar symbol. The licensing partnership between HRI and Stewart’s Enterprises was negotiated by Broad Street Licensing Group.

“Through our partnership with Stewart’s, we have created truly unique flavor profiles and music-inspired package designs that fans will love,” says Mark Linduski, director, licensing, Hard Rock International. “As we continue our efforts to grow Hard Rock’s licensing platform globally, this collaboration positions us as a premium brand within a surging category.”

In February, HRI announced its partnership with Broad Street Licensing Group to further extend the dining and entertainment brand’s consumer reach through targeted products that emphasize the brand’s core DNA that is deeply rooted in music. In addition, to 

Hard Rock Premium Hard Seltzer, HRI and Broad Street Licensing Group will continue to introduce a variety of new products to fans around the world throughout 2020 and beyond.

“We are thrilled to be working with the licensing team at Hard Rock International and Broad Street Licensing Group to bring a premium hard seltzer to Hard Rock and Stewart’s fans alike,” says Frank Rubba, founder and president, Stewart’s Enterprises. “We look forward to introducing Hard Rock Premium Hard Seltzer to retailers nationwide and all places where hard seltzer is currently sold.” 

Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide this holiday season. 

For the latest news in licensing from companies in this category, click here.