G FUEL and Ubisoft Launch Energy Drink Collab

G FUEL Unicorn Sunshine now available for preorder at GFUEL.com.

License Global, Content Editor

March 30, 2023

1 Min Read
The Unicorn Sunshine flavor.
The Unicorn Sunshine flavor.G FUEL

G FUEL, in partnership with Ubisoft’s “Tom Clancy’s Rainbow Six Siege,” has announced its new Unicorn Sunshine flavor – based on the title’s seasonal “Rainbow is Magic” April Fool’s Day event – is now available for preorder as a collector’s box and standalone 40-serving tub at GFUEL.com while supplies last. 

The G FUEL Unicorn Sunshine Collector’s Box is inspired by the “Rainbow is Magic” seasonal event for Ubisoft’s “Tom Clancy's Rainbow Six Siege.” 

This windowless box features the Operators from the “Rainbow is Magic” event with Duke of Butterflies Montagne, Electric Leopard Smoke, Princess Blackbeard and Unicorn Tachanka. Inside the box is G FUEL’s new 24-oz. Tallboy Shaker Cup wrapped in animals, rainbows and the new Doodlez Band + Charms set featuring Vomiting Rainbow Cloud, Angry Bear and more. 

“We’re excited to expand our in-game events into product collaborations – with the return of ‘Rainbow is Magic,’ it seemed like a natural fit for our next collab with G FUEL,” says Dominique Létourneau, transmedia project manager, Ubisoft. “We hope our fans will enjoy the Unicorn Sunshine Collector’s Box as much as we did creating it with the team over at G FUEL."  

“‘Rainbow Six Siege’ is serious business, so it’s absurdly entertaining each year when the game gets a splash of color – and bunnies, and kittens and unicorns – with their ‘Rainbow is Magic’ event,” says Cliff Morgan, founder and chief executive officer, G FUEL. “We’re happy to be part of the fun with this flavorful follow-up to  G FUEL Black Ice, appropriately called Unicorn Sunshine.” 

Related:G FUEL and Ubisoft Introduce ‘Tom Clancy's Rainbow Six Siege’ Collaboration

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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