Firefly Brand Management to Rep Fosters Freeze

Firefly Brand Management has signed to represent, worldwide, the Fosters Freeze brand. 

Since 1946, Fosters Freeze has been recognized as one of the first “fast food” chains in California. The company will represent the brand along with its mascot, “Little Foster,” the smiling ice-cream cone. Known for serving California’s original soft-serve ice milk cones and a line of soft-serve deserts, the company is also noted for its hamburgers, fries, milkshakes and more. 

“The Fosters Freeze brand epitomizes life’s simplest pleasures,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “‘Little Foster’ is a reminder of the absolute joy a simple scoop of soft-serve ice cream can bring to the young and old seeking a little fun.  Our team can’t wait to introduce the possibilities to our many potential partners.” 

The company seeks licensing partners in all apparel, accessories and food product categories.