New collection of casual lifestyle clothing captures a summer vibe.

License Global

July 20, 2021

1 Min Read
CoronaVineyard.png

Vineyard Vines, the lifestyle apparel brand known for its smiling pink whale logo, has launched its latest limited-edition Corona x Vineyard Vines collection.

“As brands that were born at the beach, the Corona collaboration with vineyard vines brings new life to our refreshingly optimistic perspective that encourages enjoyment of moments spent with people you care about,” says Ann Legan, vice president, brand marketing, Corona.

The range includes custom-designed T-shirts, shorts, polos, hoodies, button-downs, hats, beach accessories and more for men and women. The collection will be available at select Vineyard Vines retail locations and online at vineyardvines.com on July 22.

The Corona x Vineyard Vines assortment draws inspiration from Corona Beer’s “La Vida Más Fina” lifestyle and the “Everyday should feel this good,” mentality of vineyard vines.

“Much like vineyard vines, Corona Beer is one that is synonymous with summer and is all about living the good life,” Shep and Ian Murray, co-founder, Vineyard Vines said in a joint statement. “We are excited to partner with Corona and design an assortment that represents our shared sense of optimism, fun and love of the beach.”

Read more about:

CoronaVineyard Vines

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like