Coca-Cola, Jack Daniel's Team for Ready-to-Drink Cocktail

Collaboration inspired by the classic bar cocktail will launch in Mexico later this year.

License Global

June 14, 2022

2 Min Read
Can for the ready-to-drink Jack & Coke cocktail.
Can for the ready-to-drink Jack & Coke cocktail.Brown-Forman Corporation

Brown-Forman Corporation, one of the largest American-owned spirit and wine companies, and The Coca-Cola Company will debut the Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. 

Jack Daniel's & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel's Tennessee Whiskey and Coca-Cola. The beverage will be available worldwide, with an initial launch planned for Mexico in late 2022. 

"This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient and portable," says Lawson Whiting, chief executive officer, president, Brown-Forman Corporation. "Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel's RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel's and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world."  

Read More: Constellation Brands to Launch Fresca Spirit-Based Beverages

"We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand," says James Quincey, chairman, chief executive officer, The Coca-Cola Company. "We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel's & Coca-Cola." 

The can and packaging, which will feature two of the world's most recognizable and valuable trademarks in Coca-Cola and Jack Daniel's, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of the legal drinking age. Jack Daniel's & Coca-Cola RTDs will follow responsible marketing practices by Brown-Forman and The Coca-Cola Company. 

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like