August 22, 2023
Candy Club, a brand that offers candy in giftable packaging, has announced a partnership with Crayola to introduce the Crayola Candy Club collection.
The collection, available to consumers and wholesalers, was inspired by Crayola colors that tie back to candies through shapes and flavors:
Pacific Blue: Ocean blue dolphins in a blue raspberry flavor
Pink Flamingo: Pink flamingo gummies with a sweet strawberry flavor
Screamin’ Green: Gummy green frogs with a fruit flavor.
Sunglow: Yellow pineapple gummies dusted with a tart sour sugar
“For nearly 120 years, Crayola has inspired creativity in children and children-at-heart,” says April Heeren, general manager, Crayola Outbound Licensing. “This collaboration with Candy Club is a sweet way to extend the Crayola brand outside of our core product lines and provides a colorful way for candy lovers and gift givers to express their imagination and playfulness.”
“We are thrilled to be partnering with such an iconic and innovative brand,” says Keith Cohn, founder, chief executive officer. “This new candy collection adds another chapter to our history of creating sweet moments with a modern twist on classic sweets – making it whimsical for kids with a touch of nostalgia for adults. This colorful collection provides our partners with fun, eye-catching shelf displays and consumers with a unique premium candy experience with products sourced thoughtfully from around the world.”
The Crayola-inspired Candy Club collection is available at Shop.candyclub.com and through Harris Teeter, The Crayola Store at Crayola Experience attraction locations and other select locations.
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