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Campbell's Soup Appoints Agent

Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.

April 6, 2018

1 Min Read

The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products for the iconic Campbell's soup brand.

The agreement covers the U.S. and Canada.

Under the new multi-year agreement, Big Tent will create a merchandising program in a range of non-consumable categories including home and kitchenware, décor, appliances, storage, publishing, novelty, toys, apparel and accessories, digital and collectibles.

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