Campbell's Soup Appoints Agent
Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
April 6, 2018
1 Min Read
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products for the iconic Campbell's soup brand.
The agreement covers the U.S. and Canada.
Under the new multi-year agreement, Big Tent will create a merchandising program in a range of non-consumable categories including home and kitchenware, décor, appliances, storage, publishing, novelty, toys, apparel and accessories, digital and collectibles.
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