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April 6, 2018
Cookware distributor Meyer is helping everyone become a Cake Boss, with a new line of bakeware and baking accessories created in partnership with Discovery Communications.
The line of more than 200 baking tools was created in collaboration with Buddy Valastro, star of the TLC reality series, “Cake Boss.”
"Baking enthusiasts can now deck out their kitchen with all the baking pans and decorating tools needed to take their passion for pastry to the next level," says Valastro. "I know what aspiring bakers need, and my new line provides the inspiration and tools to make it easier than ever for home bakers to produce bakery quality desserts."
Each of the items in the line are designed to used by bakers of any skill level and include products such cookie pans with designated “drop zones” and cake decorating kits.
"‘Cake Boss’ is all about breaking down barriers to have fun baking at home, and we're making it super easy for individuals and families to be as crafty and creative as Buddy himself," says Rosa Ziebell, vice president of marketing, Meyer, U.S. "To support our consumers, we're offering extra support in the form of recipes and step-by-step instructional videos on our website. Additionally, we've launched a Facebook page with additional informative and inspirational content that will help anyone become a star baker in their kitchen.”
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