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Cadbury Hops into Partnership with Peter Rabbit

Peter Rabbit will make an Easter appearance in Cadbury’s lineup.

License Global

October 6, 2020

1 Min Read

Penguin Ventures, part of Penguin Random House U.K., has announced a long-term partnership for classic “Peter Rabbit” with Cadbury at Easter.

“We are very excited about this partnership of two very beloved brands with a shared rich British heritage,” says Markéta Kristlová, senior brand manager, Easter, Cadbury. “We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”

Penguin Ventures is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

The initial “Peter Rabbit” range will launch across a host of Cadbury products for Easter 2021 and will be available nationwide. “Peter Rabbit” will appear on some of Cadbury’s most iconic product ranges in a perfect pairing of two British brands so intrinsically associated with Easter.

“We are over the moon to be able to announce a long-term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate,” says Lindsay Peal, international licensing head, Penguin Ventures. “Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations, and we look forward to amplifying those shared values as we launch next year.”

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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