Media group BuzzFeed is bringing its Tasty brand to the freezer aisle through a new partnership with Nestle.

License Global

February 15, 2019

1 Min Read

The initial Tasty Ice Cream selection will feature four "creative twists on classics" including:

  • Vanilla Galaxy Twist–blue frosting swirls around classic vanilla ice cream with caramel stars and rainbow sprinkles;

  • Peanut Butter 'S'mores Smash–peanut butter-marshmallow ice cream mixed with peanut butter cups and graham cracker crunchies, mini marshmallows and a fudge swirl;

  • Chocolate Caramel Pretzel Crunch–pretzel bites in chocolate ice cream with a salted caramel swirl and

  • White Chocolate Raspberry Lava Cake–white chocolate flavored ice cream with swirls of raspberry and pieces of cake.

“Tasty and Nestle are both known for bringing fun treats to consumers everywhere, and we’re excited to combine the power of both brands to bring Tasty Ice Cream to fans all over the U.S.," says Eric Karp, head of licensing, BuzzFeed. "Tasty’s brand power offers limitless opportunities to extend the brand to touch consumers lives on and off screen, and we’re just getting started.”

"Tasty's accessible lens on cooking and food has changed the way people are eating all across the world," says Talia Halperin, general manager, Tasty Commerce. "We're excited to bring Tasty's bold and fun takes on recipes we know people love to ice cream. Our exclusive limited-edition ice cream gives us the chance to do what we do best–continue innovating in the kitchen and sharing our tastiest creations with consumers." 

Tasty will debut two more ice creams this year. Vanilla Galaxy Twist, Peanut Butter 'S'mores Smash, Chocolate Caramel Pretzel Crunch and White Chocolate Raspberry Lava Cake are available now at grocery stores nationwide. The second line of flavors will launch in early summer, and a third line will debut in early fall.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like