BuzzFeed’s Tasty Debuts Frozen TreatsBuzzFeed’s Tasty Debuts Frozen Treats
Media group BuzzFeed is bringing its Tasty brand to the freezer aisle through a new partnership with Nestle.
February 15, 2019
The initial Tasty Ice Cream selection will feature four "creative twists on classics" including:
Vanilla Galaxy Twist–blue frosting swirls around classic vanilla ice cream with caramel stars and rainbow sprinkles;
Peanut Butter 'S'mores Smash–peanut butter-marshmallow ice cream mixed with peanut butter cups and graham cracker crunchies, mini marshmallows and a fudge swirl;
Chocolate Caramel Pretzel Crunch–pretzel bites in chocolate ice cream with a salted caramel swirl and
White Chocolate Raspberry Lava Cake–white chocolate flavored ice cream with swirls of raspberry and pieces of cake.
“Tasty and Nestle are both known for bringing fun treats to consumers everywhere, and we’re excited to combine the power of both brands to bring Tasty Ice Cream to fans all over the U.S.," says Eric Karp, head of licensing, BuzzFeed. "Tasty’s brand power offers limitless opportunities to extend the brand to touch consumers lives on and off screen, and we’re just getting started.”
"Tasty's accessible lens on cooking and food has changed the way people are eating all across the world," says Talia Halperin, general manager, Tasty Commerce. "We're excited to bring Tasty's bold and fun takes on recipes we know people love to ice cream. Our exclusive limited-edition ice cream gives us the chance to do what we do best–continue innovating in the kitchen and sharing our tastiest creations with consumers."
Tasty will debut two more ice creams this year. Vanilla Galaxy Twist, Peanut Butter 'S'mores Smash, Chocolate Caramel Pretzel Crunch and White Chocolate Raspberry Lava Cake are available now at grocery stores nationwide. The second line of flavors will launch in early summer, and a third line will debut in early fall.
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