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April 6, 2018
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Celebrating the music, culture and artistry of the Mad Decent Block Parties, Bud Light commissioned four Mad Decent custom labels and 27 artist-designed labels for the Festival Cans. Through unique packaging technology, the 31 designs have been transformed into more than 31 million possible graphics, so no two cans are exactly alike.
The 16-ounce Festival Cans will be available exclusively in the markets of the 2015 Mad Decent Block Party summer concert events, which will take place in 18 cities across the U.S. and Canada throughout August and September.
"The four Mad Decent custom labels and 27 artist-designed labels were inspired by the spontaneous and unexpected experiences that music lovers enjoy all summer long," says Alexander Lambrecht, vice president, Bud Light. "These bright, graphic Bud Light Festival Cans are like nothing you've ever seen from Bud Light–or any brand in the U.S.–and no two cans are alike."
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