Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Betty Crocker and The Hershey Company have partnered for a new line of baking mixes inspired by candy such as Hershey's, Reese's and Almond Joy.
The new line of cookie mixes, cupcake mixes and frostings draw on the iconic candy flavors for items like Reese's Peanut Butter & Chocolate Chunk cookie mix, Hershey's s'mores cupcake mix and Peter Paul Almond Joy frosting.
"We are very excited about our continued partnership and the launch of all these new flavors," says Jared Pippin, associate marketing manager, Betty Crocker. "Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s'mores, Cookies 'n' Creme and Reese's."
You May Also Like
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024
Star Wars and Heroes & Villains Announce New ApparelFeb 21, 2024