Baileys has gained a new partner in Bahlsen for biscuits.

License Global

September 8, 2020

1 Min Read

Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.

The new, limited-edition biscuits have been created in collaboration with Baileys and have been crafted to include complementary textures of smooth chocolate and crisp biscuit with Baileys flavoring that consumers continue to crave, making it the perfect indulgent treat.

The biscuits are available now.

Beanstalk Europe will be attending this year’s Festival of Licensing virtual event. To see what the agency and many others have to offer, register now!

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License Global

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