The toys will be available for approximately 12 weeks.

License Global

September 15, 2020

1 Min Read

King Features Syndicate has announced a new partnership with Arby’s Restaurant Group to bring collectible “Cuphead” tokens and papercraft toys to every Arby’s Game On Kids Meal.

Fans of the video game series can grab “Cuphead”-branded kids meals at 3,300 U.S. and 85 Canadian locations this September. 

The collection features fan favorite characters Cuphead, Mugman, Ms. Chalice, Elder Kettle and more. Arby’s line will be available for approximately 12 weeks. With every kids’ meal purchase, fans will receive one of eight limited-edition toys from the collection, consisting of either a character-based launcher token or a papercraft boss kit that kids can build on their own. Each premium also includes access to a special digital experience — “Cuphead” face filters — which can be activated via the exclusive Arby’s “Cuphead” app. Additionally, “Cuphead” will come to life on Arby’s branded kids’ meal bags with designs inspired by the characters and game play.

“’Cuphead’s’ momentum has been unstoppable since its launch, and this partnership further solidifies the hit gaming property as a cultural phenomenon,” says Christina Nix Lynch, licensing director, King Features Director. “We are thrilled to bring ‘Cuphead’ toys to Arby’s Game On Kids Meals across North America, providing fans with new ways to engage in game play and create their own Inkwell Isle adventures.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like