True Religion Announces New Kids’ Sportswear Licensees

True Religion, a global lifestyle apparel company, has announced two new kids’ sportswear licensees, Star Ride Kids and Mad Engine Global. Star Ride’s distribution will include wholesale partners across the U.S. and select LATAM countries, including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Mad Engine will distribute True Religion kids’ products across Canada. True Religion’s own stores and e-commerce site will carry both collections. 

“Kids’ sportswear is an important category for us and we are very pleased to partner with two of the best kids’ resources in the business, Star Ride Kids and Mad Engine,” says Michael Buckley, chief executive officer, True Religion. “As a global lifestyle brand, True Religion takes great pride in dressing every member of the family. We have been in the kids’ business for more than 10 years and look forward to continued success with Star Ride and Mad Engine.” 

True Religion’s kids’ collection from Star Ride Kids and Mad Engine Global will be available in stores for back-to-school 2024. Product categories for boys and girls include sportswear, outerwear, sleepwear and swimwear. 

“True Religion is one of the most recognizable brands in the world, and we are thrilled to partner with them for their kids’ sportswear collections,” says Stephen Shalam, president, Star Ride Kids. 

“We aim to bring True Religion’s instantly recognizable and iconic stylings to retailers across Canada in various categories, including sportswear, swimwear and sleepwear,” says Angelina Yagudayev, executive vice president, international division, Mad Engine Global. “We are thrilled to partner with the True Religion team to continue the growth trajectory within the kids’ Canadian market.”