H&M, Simone Rocha Design Fashion Deal

"Simone Rocha has been on the H&M wish-list for some time,”

says

Ann-Sofie Johansson, creative advisor, H&M.

“This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research."

This marks the first time that Rocha has offered a wardrobe for the entire family. Each category includes a

Rocha is the first Irish designer to undertake a collaboration with H&M. This collection, like all of her work, celebrates her personal multicultural heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.

The collection, which will be launched on March 11, also celebrates a decade of the Simone Rocha label.

"I am so thrilled to be working with H&M on this very special collection,” says Rocha. “It truly is a celebration of the signatures of my brand and the influences that have shaped me. As a designer and as a customer, I've been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it's such an amazing list of alumni to be a part of."