Sponsored By

Former Lyft Brands Exec to Lead European Fashion Operation

Swedish fashion operation Odd Molly has tapped Sara Fernström, the former chief executive officer at Lyft Brands, to serve as its deputy chief executive officer.

License Global

August 15, 2018

1 Min Read

Swedish fashion operation  Odd Molly has tapped Sara Fernström, the former chief executive officer at Lyft Brands, to serve as its deputy chief executive officer.

"We are excited to make this recruitment of Sara Fernstrom to Odd Molly,” says Jennie Högstedt Björk, chief executive officer,

Odd Molly. “Sara’s mission is to readjust the business model to an increased digital focus and larger partner network and create opportunities for international expansion in all channels.

Sara has a large network of contacts and a solid experience in business and brand development, not least in e-commerce and social media. She will be an important player to help develop and implement Odd Molly's international growth plan."

Most recently, Fernström led Lyft Brands Group, where she leveraged her experience in digital strategy for consumer-related companies, business and brand development with a focus on the U.S. market. Clients included Ben Sherman, Bruno Magli and social media for H&M.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like