NYC Summit: Licensing Leaders Meet

License! Global brought together more than 350 members from the licensing community for a sold out event that featured leading executives from fashion, sports, retail and licensing agencies, Tuesday and Wednesday.

April 6, 2018

4 Min Read

License! Global brought together more than 350 executives from the licensing community in a sold out conference and networking event March 1 and 2 held at the Marriott Downtown, New York.

The NYC Summit: The Business of Brand Licensing featured 20 well-respected speakers from fashion, sports, entertainment, retail and agencies. The Summit was developed in partnership with UBM Americas, organizers of Licensing Expo and Brand Licensing Europe, and the International Licensing Industry Merchandisers’ Association (LIMA).

“The value of information about brand licensing provided by all the conference speakers was extraordinary,” says Tony Lisanti, global editorial director, License! Global. “I am certain that every attendee garnered valuable insights about industry trends and made new connections as well.”

The NYC Summit offered an in-depth analysis of all aspects of the licensing industry from apparel to entertainment, sports and corporate brands, and revealed insight from the sector’s top thought leaders. Key aspects included:

  • Hasbro’s commitment to franchise development and storytelling with Transformers and My Little Pony heading to the big screen;

  • The optimism for growth, acquisitions and expansion into new territories expressed by the brand management companies–Global Brands Group, Authentic Brands Group, Cherokee Global Brands, and Sequential Brands Group;

  • The evolution of brand licensing agency from the simpler product extensions of past decades to a more complex business and marketing communications and integration-based relationship as discussed by Michael Stone, chairman, Beanstalk and exemplified in several case studies by Brandgenuity, The Joester Loria Group and Seltzer Licensing;

  • Nickelodeon’s focus on the retro programs of the 1990s and emphasis and TMNT;

  • DreamWorks’ move to begin developing live action as well as its continued integration across all formats and the development of Trolls movie releasing this fall.

The second the day of the Summit featured a Wall Street financial perspective, sports licensing panel including NFLPA, NBA and NFL as well as a retail session with Target and Hot Topic.

“We are delighted with the attendee turnout and the cross section of industries represented, from the entertainment studios to brand management companies to the leading agents,” says Jessica Blue, senior vice president, licensing, UBM Americas. “It was great to see such a strong representation from the licensee and retail community, as well, which made for productive networking opportunities. We are looking forward to welcoming all of our NYC Licensing Summit Attendees in June at Licensing Expo.”

Nineteen speakers were on hand to share their knowledge of the business of brand licensing and best practices and included (in alphabetical order by company):

  • Jamie Salter, chairman and chief executive officer, Authentic Brands Group

  • Michael Stone, chairman, Beanstalk

  • Adina Avery-Grossman, partner, Brandgenuity

  • Henry Stupp, chief executive officer, Cherokee Global Brands

  • Jim Fielding, global head of consumer products and retail, DreamWorks and AwesomenessTV

  • Dow Famulak, president and chief operating officer, Global Brands Group

  • Simon Waters, general manager and senior vice president, entertainment and licensing, Hasbro

  • Cindy Levitt, senior vice president, merchandising and marketing, Hot Topic

  • Marty Brochstein, senior vice president, industry relations and information, International Licensing Industry Merchandisers’ Association

  • Debra Joester, president, The Joester Loria Group

  • Rob Millman, vice president, business development, GMG, National Basketball Association

  • Natara Holloway, vice president of licensing, National Football League

  • Steve Scebelo, vice president of licensing and business development, National Football League Players Inc.

  • Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon

  • Stu Seltzer, president, The Seltzer Licensing Group

  • Yehuda Shmidman, chief executive officer, Sequential Brands Group

  • Gaye Dean, group manager, Target Stores

  • Eric Beder, managing director, Wunderlich Securities

  • Benjamin Grubbs, global head of top creators, YouTube

Topics covered at the two-day event included Hasbro’s franchise development strategies; Global Brands Group’s business model as licensor, licensee and agent; two conversations on fashion licensing and how it is implemented in the marketplace; two licensing agency panels; a conversation on franchise entertainment licensing; a look at how MCNs are changing the brand licensing game and the power of its celebrities; the Wall Street viewpoint; a in-depth examination of the global sports licensing business; a retail forum; and more.

Other insight to come from the conference included innovative case studies and partnership details, as well as candid conversation from the industry’s key thought leaders that revealed the methodologies and strategies behind just what makes their business so successful.

“The NYC Licensing Summit was a great success. It provided important insight into the key companies and trends that are shaping the licensing industry in 2016 and beyond. It was also a terrific opportunity to network and reconnect with our peers,” says Debra Joester, president and chief executive officer, The Joester Loria Group.

The discussions featured at the inaugural NYC Summit were developed by License! Global magazine.

The event sponsors were:

  • Platinum Sponsor–Concept One Accessories.

  • Gold Sponsor–PWC.

  • Silver Sponsors–JPatton, Samsung C&T America, Trevco, and Fadel.

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NYC Licensing Summit
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