Brand Licensing Europe, Licensing International Launch Brand Licensing Retailers’ Academy

The all-new Brand Licensing Retailers’ Academy is a series of six master classes specifically designed for experienced retailer professionals. The year-round program developed by licensing industry experts, Brand Licensing Europe and Licensing International, will feature leading licensing executives sharing their expertise, including how licensing drives enhanced customer engagement, key consumer insights behind licensed product purchase intent and exclusive access to the data behind emerging industry trends. The series will kick off with an in-person half-day event in central London on May 12.  

The BLRA program, which includes a membership to Licensing International, is exclusively for retailers, but space is limited, and participants are encouraged to enroll now.  

“We are excited to launch this complimentary master class series developed specifically for senior retail professionals,” says Maura Regan, president, Licensing International. “Licensing International is rooted in retail and merchandising, and these classes are a natural extension.”  

“This joint program with Licensing International builds on our commitment to engage with retailers year-round and support them as they continue to develop their licensing expertise,” says Anna Knight, senior vice president, licensing, Informa Markets. “It is the perfect complement to our Retail Mentoring Program, and we’re excited to further enhance our roster of opportunities for retailers to engage with the world of brand licensing.”