ABG Brings Growing Pipeline of Brands to BLE

ABG welcomes a slate of new deals for its portfolio of brands ahead of this year’s Brand Licensing Europe event.

License Global

September 30, 2019

1 Min Read

Authentic Brands Group has announced a slate of new deals for its portfolio of brands ahead of this year's Brand Licensing Europe.

The company comes to Europe's premier licensing event having previously announced key acquisitions with snowboarding brand Volcom and sports publication Sports Illustrated. ABG specifically entered the new media vertical for the first time with the purchase of Sports Illustrated.

New acquisitions are joined by a variety of deals for its brands. Earlier this year, ABG announced agreements for the celebrity brands of Marilyn Monroe, Muhammad Ali and Elvis Presley.

Zara launched a slate of t-shirts inspired by Ali. The Spanish apparel retailer launched a line of items featuring classic photos of the former heavyweight champion both in and out of the ring.

Monroe's brand saw the debut of a graphic t-shirt collection from fashion retailer H&M. The Kooples also used the famed actress's image for an array of screen-printed t-shirts and a rhinestone-encrusted denim jacket.

Presley's collection of deals includes a McQ line of button-down shirts featuring the famous rock n' roll star. As well as the McQ line, Zara paid homage to Presley with a t-shirt collection and Bellevue Brands launched a new fragrance collection inspired by the musical artist.

The image and story of Presley will also be utilized for an in-production film by Baz Luhrmann and Warner Bros. Pictures as well as a Royal Philharmonic Concert Orchestra tour inspired by the musician's greatest hits.

All of ABG's properties will be showcased at BLE 2019 at stand D320.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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