Mastercard has announced it will thank the fans of “League of Legends” esports to celebrate the 10th anniversary of the titles worlds’ championships.
Coinciding with the World Championship in Shanghai, Mastercard will debut a series of digital experiences featuring pro players, streamers and on-air talent, a special capsule collection created in partnership with Riot Games and CLOAK and the limited release of in-game digital goods known as Riot Points (RP). The campaign is themed to the anniversary, celebrating the esport and showing appreciation for the global fans’ contribution to its success.
“When Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers, and the passion ‘League of Legends’ esports fans have for the game is undeniable,” says Raja Rajamannar, chief marketing and communications officer, Mastercard. “I’m excited to celebrate the 10-year anniversary of the esport by thanking the fans, players and shoutcasters by curating once-in-a-lifetime opportunities. This sport brings people of different backgrounds and ages from around the world together through a common interest - and that is priceless.”
Digital experiences supporting “Thank the Fans” will begin launching on Priceless.com starting Oct. 3. New experiences will unveil hourly for ten hours and be available for RSVP on a first-come, first-served basis. From workshops to meet-and-greets, these opportunities feature top streamers and shoutcasters, such as a Worlds Recap with G2 Esports head coach GrabbZ and a Shoutcaster Workshop with Ender and Excoundrel.
Mastercard is simultaneously releasing a capsule collection on Priceless.com designed in partnership with Riot Games and gaming lifestyle brand CLOAK. Featuring a signature cloak, long sleeve t-shirt, duffel bag and puzzle, the collection’s design was inspired by the overall “League of Legends” esports 10th anniversary take over campaign with each item selling for $10 to commemorate the occasion.
For the first 10 hours, Mastercard will also distribute a limited amount of 1,380 RP bundles per hour to fans as a thank you for an amazing decade of “League of Legends” esports.
“Thanks to the support of Mastercard and their Priceless platform, we’ve been able to elevate the game and competitions for fans around the world,” says Naz Aletaha, head, global esports partnerships and business development, Riot Games. “The power of partnerships, like the one we have with Mastercard, allows us to expand our reach and enhance the connection with our community.”
Mastercard became the first global sponsor of “League of Legends” Esports in a multi-year partnership with Riot Games announced in 2018.