WMG & TikTok Announce Expanded Agreement

TikTok

have expanded the partnership that will benefit WMG’s artists and songwriters, and TikTok’s billion-plus users around the world. The multi-year, multi-product deal licenses the repertoire of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut and TikTok’s Commercial Music Library. 

The deal will expand the level of partnership, collaboration and innovation between the two companies. It will create new revenue, marketing and insights opportunities for

WMG’s

artists and songwriters, while deepening the engagement with TikTok’s audience. 

“We are happy and excited for our next chapter together with TikTok,” says Robert Kyncl, chief executive officer, WMG. “Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users.” 

As part of the deal, WMG and TikTok will find new ways to harness TikTok’s revenue generation and promotional

Additionally, the companies have agreed to a licensing deal for TikTok Music, the subscription streaming service that recently launched in Indonesia and Brazil, with plans for further growth in other markets. 

The deal also paves the way for WMG artists and songwriters to leverage promotional capabilities and engage with the growing community of users on TikTok’s sister video-editing app, CapCut. 

“We are very excited to partner with Warner Music Group to create a shared vision for the future in which artists, songwriters, music fans, and the industry can all benefit from the power of discovery on TikTok platforms,” says Shou Chew, chief executive officer, TikTok.