Warner Bros. Discovery, Singapore Tourism Board Deepen Partnership

Singapore has been chosen as a key destination in the global centennial campaign, Celebrating Every Story, which marks Warner Bros. Studio’s 100th anniversary this year.

To honor this milestone, Warner Bros. Discovery and Singapore Tourism Board (STB) have announced they are partnering on new initiatives to spotlight destination, Singapore, and the global media entertainment company’s characters and stories.

“We’re building on our partnership with STB with two fantastic new projects which truly demonstrate how we are Celebrating Every Story and Warner Bros.’ historic 100-year legacy,” says Clement Schwebig, president, managing director, India, Southeast Asia and Korea, Warner Bros. Discovery. “Tom and Jerry have been delighting audiences of all ages around the world for generations, and we’re very proud that its first-ever localized adaptation will come with a Singapore twist. The WB100 celebration at Sentosa will showcase some of the highlights from a century of Warner Bros. content – and we look forward to welcoming both families from Singapore and those visiting.”

This includes WB100 Celebrating Every Story, the only large-scale event in Southeast Asia to feature 100 years of Warner Bros. franchises. Taking place Nov. 10-26, in partnership with Sentosa, the event will feature a host of free and interactive experiences. Visitors can look forward to experiences that celebrate franchises from DC’s Batman and Aquaman, to Wizarding World and Looney Tunes.

Other characters include Tom and Jerry, who star in a new Singapore-inspired Tom and Jerry series launching later this year on Cartoon Network. The seven-part production represents the franchise’s first localized series, with each episode inspired by sights, places of interest and destination highlights of Singapore. Merli, a character inspired by Singapore’s Merlion, will also make a special appearance.

A sneak-peek episode called “What’s that Smell,” featuring the pungent durian fruit aired Aug. 7 on Cartoon Network in Southeast Asia, Australia and New Zealand. The rest of the series will premiere on Cartoon Network in Asia Pacific and regional streaming service, HBO GO, in Southeast Asia, Taiwan and Hong Kong, before being rolled out globally. It will be complemented with a dedicated line of Tom and Jerry-branded consumer products.

“We are delighted to partner Warner Bros. Discovery on this milestone celebration,” says Melissa Ow, chief executive, Singapore Tourism Board. “The all-new Tom and Jerry series and the WB100 family festival will showcase Singapore in a fun and creative way, setting Singapore apart as a vibrant and exciting city for both visitors and locals. We invite families to spend some quality time together at the festival while enjoying the antics of Tom and Jerry.”

The Singapore-inspired Tom and Jerry series is part of a multiyear partnership that WBD and STB inked in 2022 to collaborate on entertainment and lifestyle content, as well as marketing activities, to spotlight and inspire travel to destination, Singapore.

As part of the partnership, WBD and STB previously launched “Food Affair” with Mark Wiens, an HBO Asia Originals series that takes audiences on a gastronomic journey through Singapore’s dining scene. Prior to that, WBD and STB collaborated on the premiere of “The Batman” at Orchard Road in 2022, HBO’s “Westworld” Season 3 in Singapore in 2020 and international marketing for “Crazy Rich Asians” in 2018.