Toonz Media Group, GuardianLink Launch World’s First Fully Integrated NFT Design Lab

Global animation studio Toonz Media Group and GuardianLink are jointly launching the world’s first integrated NFT design lab specializing in non-fungible tokens for custom-made digital assets.

“NFT is the new medium of digital assets with economic underpinnings and its acceptance has proved to be a true testament to the decentralized economy at scale,” says Keyur Patel, chairman and co-founder, GuardianLink.io. “This is the first time in history any creator, any athlete or any known or unknown brand can make a dent and indulge in enormous monetization of one’s own rarity, creativity and uniqueness. Gaming, media, release and many other segments of the industry are touched by NFT and it is just the beginning of the revolution. With Guardian platform supporting both Fiat and Crypto payments globally, we feel this will push NFT and acceptance will be much wider among audiences globally.”

The Toonz NFTLabs will provide integrated services for artists, creators, collectors, athletes and brands to create curated digital assets and NFTs representing them.

“The emergence of NFTs is possibly the biggest disruption that has happened in the art world in recent history, completely changing the way we perceive, own and consume art,” says P. Jayakumar, chief executive officer, Toonz Media Group. “Toonz NFTLabs will be a game-changer in this space, being the first-ever and the largest NFT service provider for curated digital assets. The NFT marketplace provides us with the unique opportunity to generate traction for animation IPs even before they are produced or launched in the market. It provides a whole new world of opportunity for funding projects, a model that even independent creators and brands can adopt. We want to help those creators and brands by producing custom-made NFT assets for them and launching them in the NFT marketplace. We are extremely happy to have the right technology partner for this venture in GuardianLink, who have already launched more than 45 NFT marketplaces on their own.”

Toonz NFTLabs, in partnership with GuardianLink, will specialize in both the creative and technological aspects of NFT generation, including conceptualization, development, character design, modelling and asset designs along with smart contract generation for NFTs. With more than 1,000 designers and technologists from Europe and Asia, the NFT lab will offer services like creative storyboarding and more. The lab will also offer IP partnerships for television properties, movie properties, games and metaverses.