Sunlight Entertainment and Expand Ryan’s World

Themed activations include live-action and animated content premieres, a new line of toys, and an AI partnership with Cameo.
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License Global

August 3, 2023

Ryan’s World Giant Ninja Egg,, Sunlight Entertainment
Ryan’s World Giant Ninja, Sunlight Entertainment

and Sunlight Entertainment, the Kaji family-owned production studio, are expanding the 

Ryan’s World 

brand with “Ryan’s World Ninja Adventures” through new live-action and animated content and themed programs, including Walmart-exclusive toys that incorporate a code for personalized messages from Ninja Ryan voiced by Ryan Kaji through Cameo, powered by AI voice and animation. “Ninja Adventures” was inspired by Ryan’s family heritage and their trip to Japan, where they trained alongside real-life ninjas learning the principles of bravery, curiosity and honor. 

“Ryan’s World Ninja Adventures” has episodes and content specials debuting across the Ryan’s World YouTube Channel, The Roku Channel and Ryan and Friends Plus, the largest independent kids’ and family SVOD service. In the “Ryan’s World Ninja Adventures Special” premiering on The Roku Channel and Ryan and Friends Plus, families can join Ryan on his journey to become a ninja master while enjoying battles and musical singalongs.

Later this month, a new live-action special shot with real ninjas in Japan will premiere in a live stream on the Ryan’s World YouTube Channel, where fans can enjoy Ryan’s family’s live reactions.

“We are thrilled to extend the Ryan’s World franchise with the exciting launch of ‘Ryan’s World Ninja Adventures’ toys with Walmart, captivating new episodes and innovative digital products with Cameo,” says Amanda Klecker, senior vice president, marketing and franchise, “We’re taking Ryan’s journey to the next level, immersing our audience in a world of ninja-inspired fun and adventure. This kicks off an epic brand experience that will delight the whole family!”

Walmart has exclusively launched Ryan’s World Ninja Adventures toys in stores and online, including the Ninja Adventures Giant Mystery Egg and the Ninja Adventures Mini Mystery Egg. 

For the first time, fans can get Cameos at Walmart stores when they purchase the new Ryan’s World Giant Ninja Egg.

“Creating content for ‘Ryan’s World Ninja Adventures’ has been such a fun way for my kids to build a deeper connection to my childhood in Japan,” says Shion Kaji, Ryan’s father and chief executive officer, Sunlight Entertainment. “And with the launch of Ninja Ryan on Cameo Kids, now fans will also have the opportunity for personal connections through the customized animated video messages.”

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