Story House Egmont Launches ‘CoComelon’ Magazine

The U.K. and multiple countries in Europe will sell the magazine.

October 22, 2021

Story House Egmont has announced the launch of “CoComelon” magazine. Based on the pre-school brand, every issue of this new magazine aims to help preschoolers learn letters, numbers and colors, as well as covering important life lessons and providing parents an opportunity to teach and play with their children.

“We are delighted to be launching the ‘CoComelon’ magazine and sharing this joyful brand in a printed format with thousands of young families across our publishing network,” says Laura Adnitt, publishing and brand management director, Story House Egmont. “‘CoComelon,’ with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio. We are incredibly excited by this new entry into the market and can’t wait to see the consumer reaction to ‘CoComelon’ magazine!’

The launch issue comes with a Doctor Playset and complementary content inside the magazine which encourages young fans to ‘Play Doctors.’ There are also 45 stickers in this first

issue, alongside a tick and stick reward chart to incentivize mini milestones.

“We’re delighted to be launching the ‘CoComelon’ magazine, allowing all our fans and their families to interact with the brand in a printed format,” says Adam Steel, international licensing, Moonbug. “It’s also a delight to have Story House Egmont join the Moonbug family as a market leading publishing partner.”

More than 14,000 retail outlets are stocking the magazine in the U.K., enhanced by mass-market listings achieved across all major grocery, convenience and discount outlets. Further promotional activity is happening in-store to celebrate the first issue at Tesco, Asda, Morrisons, Sainsbury’s, Co-op and LIDL, to drive prominence and awareness of this new monthly preschool magazine with consumers.

“To launch a new title into 14,000 retailers in the U.K. from the start is quite incredible and shows the immense popularity of ‘CoComelon,’” says Katie Wilkinson, publishing manager, ThePoint.1888, Moonbug’s EMEA licensing agent. “Story House Egmont have done an incredible job capturing the essence of this brand in a new magazine and are supporting with an exciting marketing plan. I cannot wait to see this launch!

“CoComelon” magazine will launch in U.K., Poland, Sweden, Norway, Czech Republic, Hungary and Croatia in 2021, with Australia, New Zealand, Germany, Austria and Switzerland all due to market in early 2022.

ThePoint.1888 is exhibiting at Brand Licensing Europe.

Be sure to register for Brand Licensing Europe here.