PGS Amplifies ‘Looloo Kids’ in LATAM with Licensing and Broadcasting Initiatives

Toy line, collection of ‘LooLoo Kids’-themed backpacks and range of party goods set to launch.

August 2, 2023

“LooLoo Kids” charactersPGS Entertainment

PGS Entertainment has announced an expansion of animated kids’ YouTube brand, “LooLoo Kids,” into the Latin American market.

To help achieve this, PGS has partnered with Vertical Licensing to represent “Looloo Kids” in Brazil. Novabrink is set to launch a toy line featuring characters, Johny and Zigaloo, which were initially introduced at the Abrin fair in April.

Anticipating additional product launches, Clio Style plans to unveil a collection of “LooLoo Kids”-themed backpacks in August, strategically timed for the region’s back-to-school season. Additionally, Festcolor is developing a range of party goods to bring a festive touch to celebrations across Latin America, expected to be released in October.

To bolster the brand’s regional presence, TV Azteca will broadcast the show in Mexico. As part of this initiative to enhance the brand’s outreach and make its educational content more accessible, Panaderia has been appointed as the licensing and merchandising agent for “LooLoo Kids” in the

region.

“Through these strategic partnerships, we’re proud to broaden ‘Looloo Kids’’ influence in Latin America,” says Philippe Soutter, co-founder, PGS Entertainment. “Collaborating with premier media and licensing entities, ‘Looloo Kids’’ world is expanding from digital screens to real-world products.”