With Pam Lifford now running both DC Entertainment in addition to Warner Bros. Global Brands and Experiences, there is a cohesive strategy in place, and Lifford clearly sees an opportunity to disrupt the status quo by bringing on a toy partner known for its innovation. There has been a raft of disruptions in the toy business of late, most notably the demise of specialty retailer Toys ‘R’ Us, and the rise of smaller, more agile toy companies that specialize in innovation and speed to market.
The agreement between DC Entertainment and Spin Master reflects the major changes that have taken place at Warner Bros. and DC Entertainment
It’s also a major vote of confidence for Spin Master, which has gone from strength-to-strength with its licensed toy business.
Additionally, DC Entertainment is finally on track with its strategy to build the DC multiverse into major franchises that will encompass films, TV/video, gaming, experiential and consumer products.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.