Hasbro and Kilburn Live Team with American Dream

The interactive experience will begin welcoming guests in 2022.
License Global

September 13, 2021

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Kilburn Live and Hasbro have announced a deal with American Dream to bring a new Family Entertainment Center concept to the entertainment complex located in Bergen County, New Jersey.    

Anchored by Hasbro brands including Monopoly, GI Joe, My Little Pony, Hungry Hungry Hippos, Clue, Connect Four and Candyland (among others), The Game Room powered by Hasbro is an immersive concept. Featuring a reimagined arcade platform with highly curated midway games, the attraction will also feature new interactive attractions such as Skee Golf, paired with crafted food and beverage.   

“Our goal with The Game Room was to go big in scale and with innovation,” says Mark Manuel, chief executive officer, Kilburn Live. “The combination of offerings that The Game Room has, I think truly redefines the next evolution in Family Entertainment Centers. We are excited to see our big and innovative ideas come to life on the world-class stage of the American Dream, for guests of all ages to enjoy.”  

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