eOne Teams to Bring 'Ben & Holly' to China

Entertainment One has partnered with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China.
License Global

April 24, 2018

eOne Teams to Bring 'Ben & Holly' to China

Entertainment One has partnered with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China.

The agreement will see season one of “Ben & Holly’s Little Kingdom” become available across iQiyi’s streaming platform, beginning early next month. iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year.

 “We’re extremely excited to be bringing ‘Ben & Holly’s Little Kingdom’ to audiences across China in 2018,” says Claire Ellis, vice president, licensing – Asia, family brands, eOne. “The growing expansion of ‘Peppa Pig’ in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQiyi to make this property a success throughout the region.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.