Entertainment One has partnered with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China.
The agreement will see season one of “Ben & Holly’s Little Kingdom” become available across iQiyi’s streaming platform, beginning early next month. iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year.
“We’re extremely excited to be bringing ‘Ben & Holly’s Little Kingdom’ to audiences across China in 2018,” says Claire Ellis, vice president, licensing – Asia, family brands, eOne. “The growing expansion of ‘Peppa Pig’ in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQiyi to make this property a success throughout the region.”