New business will extend its services to companies outside of the advertising category.

License Global

January 2, 2024

2 Min Read
Born to License logo.
Born to License logo. Born Licensing

Licensing agent, Born Licensing, has announced the launch of a new business called Born to License. The firm made the announcement as part of its 10-year anniversary celebrations.

Born to License will focus on expanding the company’s services beyond the advertising category. The new area will see companies with goals to enter the licensing space hire Born to License to manage the licensing process from start to finish on their behalf.

“Over the last decade our profile has grown significantly and as a result we are contacted regularly by companies all over the world that need our help with licensing,” says David Born, founder, chief executive officer, Born Licensing. We’ve turned hundreds of companies away because they didn’t meet our criteria. With Born to License’s flexible business model, we’ll no longer have to leave these businesses to navigate the licensing world on their own.”

The firm’s services will include providing guidance around the most suitable licenses for their clients’ products, pitching for licenses and negotiating licensing deals, managing the approvals process and being responsible for all other aspects of the licensing process.

“We have become experts at managing licensed programs for advertising agencies and brands that have little licensing experience, no relationships in the licensing industry and insufficient resource to do it themselves,” says Amber Cheung, senior licensing executive, Born Licensing. “We’ve taken that experience and built a business that will allow us to provide the best service to any company that needs support in the licensing space.”

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The launch of Born to License is expected to make the licensing process easier for both licensors and licensees, as the service will absorb most of the challenges that arise from a company entering the licensing space with limited experience and resources.

“I started my licensing career working with a lot of FMCG companies that were new to licensing, and I developed a strong passion for helping ensure that their entry into the licensing space was a successful one,” says Born. “I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it and Born to License will allow me to build on that.”

Born to License has already signed several clients onto its platform, with the first product to launch shortly.

Read more about:

Born LicensingU.K.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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