BBC Studios Names New Vice President

BBC Studios has promoted Murilo Hinojosa to vice president, consumer products and commercial partnerships, Latin America, effective immediately. 

Hinojosa will continue to oversee and provide strategic licensing planning for the global phenomenon, “Bluey,” in Latin America, as well as world-famous brands, Doctor Who, Top Gear, Hey Duggee and BBC Studios’ factual umbrella brand, BBC Earth, the home of internet-breaking shows such as Blue Planet II, Frozen Planet II and upcoming Blue Planet III. 

Reporting to Suzy Raia, senior vice president, consumer products and business development, Hinojosa’s promotion shows a commitment to growing key IPs and further expanding new commercial opportunities in Latin America. 

“Murilo has extensive experience and knowledge of the Latin America market and has displayed a deep commitment to developing BBC’s key brands in partnership with distribution, digital and brand marketing teams,” says Raia. “Under his leadership, ‘Bluey’ has successfully entered the market with great impact and will continue to experience exponential growth over the many years to come. I’m looking forward to working with Murilo to build out the portfolio in LATAM as the BBC looks to expand its footprint worldwide.”  

Hinojosa joined BBC Studios in 2021 and has been responsible for growing the Bluey brand in Mexico and across Latin America, securing new territorial agents and managing brand developments in other priority markets, including Brazil, Chile, Colombia, Peru, Argentina and more. 

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“I’m excited to take on this new role,” says Hinojosa. “We have a tremendous opportunity to expand ‘Bluey’s’ reach and build even stronger connections with audiences in Latin America. BBC Studios has a phenomenal collection of content, and I’m dedicated to bringing these beloved programs to life for fans across the region through high-quality products, new partnerships and events.” 

Before joining BBC Studios, Hinojosa was vice president, licensing, Latin America, eOne/Hasbro, managing the licensing program for shows, including “Peppa Pig” and “PJ Masks.” Hinojosa’s prior experience also includes work with Discovery Communications and several Brazilian agencies.