Banijay Kids & Family Inks Content Deal with TheSoul Publishing

The collaboration will introduce some of Banijay Kids & Family’s global titles, including “Mister Maker,” “Let’s Play” and “Lilybuds,” to TheSoul Publishing’s FAST, AVOD and social content proposition.

“Combining TheSoul Publishing’s expertise with our diverse catalog of premium kids’ brands allows us to reach our audiences across a multitude of growing and emerging platforms,” says Dan Lewsey, global head, digital, Banijay Kids & Family. “This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

 “TheSoul’s presence on streaming platforms worldwide and our hugely popular, diverse and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows,” says Jonathan Shrank, head, broadcast content distribution, TheSoul Publishing. “As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t-miss opportunity. Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”