Banijay Kids & Family Inks Content Deal with TheSoul Publishing

TheSoul Publishing will bring a selection of Banijay Kids & Family titles to its digital portfolio.

License Global

September 20, 2023

1 Min Read
Banijay Kids & Family, TheSoul Publishing logos
Banijay Kids & Family, TheSoul Publishing logosBanijay Kids & Family, TheSoul Publishing

The collaboration will introduce some of Banijay Kids & Family’s global titles, including “Mister Maker,” “Let’s Play” and “Lilybuds,” to TheSoul Publishing’s FAST, AVOD and social content proposition.

“Combining TheSoul Publishing’s expertise with our diverse catalog of premium kids’ brands allows us to reach our audiences across a multitude of growing and emerging platforms,” says Dan Lewsey, global head, digital, Banijay Kids & Family. “This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

 “TheSoul’s presence on streaming platforms worldwide and our hugely popular, diverse and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows,” says Jonathan Shrank, head, broadcast content distribution, TheSoul Publishing. “As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t-miss opportunity. Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”

Read more about:

Banijay GroupGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like