Banijay Kids & Family Expands Commercial Division

Banijay Kids & Family has announced the appointment of Roubina Tchoboian as head, global licensing.

Reporting into Delphine Dumont, chief commercial officer, Banijay Kids & Family, Tchoboian will be responsible for growing the international licensing portfolio for the division’s brands, including the animated spy-fi franchise, “Totally Spies!,” the upcoming CGI series, “Shasha & Milo,” and the preschool brand, “Topo Gigio.”

Tchoboian joins the company from Cloudco Entertainment (formerly American Greetings) where she held the role of vice president, international licensing. Prior to that, she held roles across the sales teams at Zodiak Rights and BSkyB.

“With a strong track record in delivering creative and successful global licensing programs for one of the biggest properties in the world, Roubina is a fantastic addition to the company,” says Dumont. “As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”

“Banijay Kids & Family is home to a raft of premium, world-class children’s content, from established hits like ‘Totally Spies!’ to exciting new IP coming through,” says Tchoboian. “With high demand from young audiences to engage with their favorite shows beyond the screen, there is huge potential for our portfolio, as we look to grow and strengthen our ranges of licensed products and experiences.”