Animal Planet fans can find the limited-edition paper premiums in all kids’ meals at approximately 14,000 restaurant locations worldwide, beginning on Oct. 18 in international markets and in the U.S. and Canada on Dec. 6 while supplies last.
“Animal Planet is dedicated to providing quality wildlife content to a global audience through compelling storytelling across Discovery’s platforms, a mission we deepen through our consumer products offerings and our partnership with Burger King,” says Carolann Dunn, vice president, consumer products licensing, Discovery. “Burger King shares Animal Planet’s enthusiasm for inspiring curious young fans and we look forward to delivering on this shared goal through this line of kids’ meal premiums.”
The collaboration, which will
“We take a great amount of pride in the joy that our youngest guests find in the toys accompanying our beloved King Jr. meals,” says Paloma Azulay, global chief brand officer, Burger King. “We are proud to introduce fun opportunities for digital play in our premium programs through this incredible partnership with Animal Planet, while also reducing our reliance on plastic premiums."
Discovery Inc. is exhibiting at Brand Licensing Europe.
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