Round 2 Acquires Tomy BrandsRound 2 Acquires Tomy Brands
Round 2 has acquired all rights to industry leading model kit brands Aluminum Model Toys, Model Products Corporation and Polar Lights from Tomy International, formerly RC2.Round 2 acquired the brands from Tomy International after manufacturing its model k
April 6, 2018
Round 2 acquired the brands from Tomy International after manufacturing its model kits under a licensing agreement since 2008. The acquisition includes tooling, artwork and materials that date back into the 1950s, increasing the desirability and nostalgia of its offerings.
AMT was founded in 1948 as a promotional toy company. MPC was started in 1963 and focused on automotive subjects. Founded in 1996, Polar Lights has focused on figural, horror and pop culture genres.
"We’ve had a great relationship with Tomy International for a long time and it has been a pleasure working with them as a licensee and now as a buyer," says Thomas Lowe, president of Round 2. "These are some of the industry’s most iconic brands and our acquisition represents a significant strategic fit with our initiatives and where we believe the industry is headed, in the near and long term. This deal is a win for Round 2, Tomy and most importantly, the modelers."
“We are pleased to have been working with Round 2 as a licensee the last three years, and now as the buyer,” says Pete Henseler, president of Tomy International. “We wish them continued success in the model kit business and expect their expertise and passion for the hobby model kit business to drive these brands in the years ahead.”
You May Also Like