Rights & Brands Appoints New Moomin Rep in Europe

Character brand Moomin has gained a new sub-agent, Bavaria Sonor Licensing, the licensing division of Bavaria Media, for representation in Europe.

Bavaria Sonor will serve as master agent for the brand in Germany, Austria and Switzerland.

“We are delighted to welcome the Moomins to Bavaria Media – we feel honored to have the opportunity to represent this timeless, classic brand,” says Ivica Maracic, licensing and sales director, Bavaria Sonor Licensing. “The Moomin Characters have been loved for generations, and we are thrilled to extend the licensing success story into Germany, Austria and Switzerland.”

Founded in 1983 and based in Germany, Bavaria Media manages international film, tv and music licensing, as well as content distribution. Bavaria Sonor Licensing  clients include Playmobil, emoji, Bud Spencer & Terence Hill, Janosch, Big-Bobby-Car and Panini.

“It’s wonderful to add a new sub-agent in these important markets,” says Roleff Kråkström, chief executive officer, Moomin Characters. ”And it’s great timing to have Bavaria Media onboard when the ‘Moominvalley’ TV show is about to launch in Germany and Switzerland. The Moomin brand is constantly growing, both in revenue and awareness, and we are actively building on this momentum. Bavaria Media are exactly the kind of partner we need in order to expand the Moomin market share in this region.”