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A new product has dropped for the licensing industry.
May 20, 2021
The Brand Informer is a newly-launched online platform to connect retailers direct to brand owners. The Brand Informer provides a new way for retailers and brand owners to work together, changing the way brands sell and retailers buy.
The Brand Informer provides a place online for brands to connect with opportunities to support their business growth and retailers to access brands. An account combines a search function, categorization and an events calendar to help make intelligent buying decisions. Each product is displayed with brand information to help the retailer with its planning and buying decisions. All brand owners are verified to rally against the threat of purchasing unlicensed products. Buyers will be able to search for products through option choice and filtering systems to enable them to find the specific product they are looking for.
The Brand Informer is founded by licensing specialist Victoria Preston, who has worked for brands including ITV, Williams F1, England Rugby, England Football, England Cricket and various Premiership football teams.
“The Brand Informer is opening up a new way within the licensing industry,” says Preston. “I believe by providing a place to support brands, big and small, and offering up to date information to retailers we will see great opportunities for both. I feel passionate in the potential of bridging the gap within the licensing sector to empower both brands and retailers.”
For more information, log onto TheBrandInformer.com.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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