Licensing International Appoints Head of Marketing

Licensing International has announced the hiring of Steve Manners, as marketing head. Based in the U.K., Manners will oversee global marketing efforts for Licensing International. 

“We are at a pivotal time within the licensing industry, and Steve brings both new perspective and deep understanding of the industry to our organization,” says Maura Regan, president, Licensing International. “Having worked with Steve for years in his previous roles, I am thrilled he’s joined our team, and confident he will help us better serve Licensing International members worldwide.” 

Manners brings extensive industry experience to his new role, having held senior management positions at 20th Century Fox, Universal and Beanstalk. Most recently, Manners worked with WildBrain CPLG, where he spent more than 10 years as vice president, business development, overseeing strategy development, marketing and client services. His expertise includes a deep understanding of all aspects of licensing, both from a licensor and agent perspective from working on many multi-territory and global brands. 

 “I am thrilled to be working with Licensing International at a time when the industry is going through significant change due to the challenges of COVID,” says Manners. “Together with [Licensing International president] Maura Regan and the team, we’ll be looking at ways to further support LI members and add even greater value whilst continuing to elevate the industry across the broader business community.”