Brandgenuity Gets Spooky with Zak Bagans of ‘Ghost Adventures’Brandgenuity Gets Spooky with Zak Bagans of ‘Ghost Adventures’

Zak Bagans, host of Travel Channel’s “Ghost Adventures,” has selected Brandgenuity to develop a licensing program for fans of all things supernatural and macabre.

Brandgenuity is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The Zak Bagans licensing program will reward fans of the paranormal with products and experiences that transport them into their own other-worldly adventures.

“There’s been a great wave of growing interest in all things haunted and my fans want more; more stories, more intriguingly haunted objects and more ways to engage,” says Bagans. “I liked the energy that Brandgenuity brought to the table. They understand my work, why fans connect with me and can help tell my stories to a broad audience.”

Brandgenuity has partnered with the A3 Artists Agency talent agents for Zak Bagans on this effort.

“Zak is an epic storyteller and engaging entertainer who brings credibility to every haunted, curious project he takes on,” says Allison Lort, vice president, business development, Brandgenuity. “Interest in the paranormal and the haunted is trending and Zak Bagans is the undisputed leader in serving up curiosities oddities, wonders and haunts to his millions of fans.”

For the latest news in licensing from companies in this category, click here.