To address barriers to girls’ success, Barbie established the Barbie Dream Gap Project in 2018, a multiyear global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential. Since launching, the brand has committed over $1 million through the Barbie Dream Gap Project to nonprofit partners on a mission to achieve equality by fueling education, leadership skills and mentorship opportunities for girls.
“We know that children are inspired by what they see around them, which is why it’s so important for young girls to see
Barbie is marking International Women’s Day and inspiring girls to dream big around the world by honoring 12 global female role models:
Shonda Rhimes (U.S.) – founder, American Television Production Company Shondaland
Ari Horie (United States/Japan) – founder and chief executive officer, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
Pat McGrath (U.K.) – makeup artist and founder, Pat McGrath Labs
Melissa Sariffodeen (Canada) – chief executive officer and co-founder, Canada Learning Code and Ladies Learning Code
Adriana Azuara (Mexico) – founder, All4Spas
Doani Emanuela Bertain (Brazil) – teacher and founder, Sala 8
Jane Martino (Australia) – chair and co-founder, Smiling Minds
Lan Yu (China) – fashion designer
Butet Manurung (Indonesia) – founder and director, SOKOLA
Sonia Peronaci (Italy) – founder, Italian food website, GialloZafferano
Tijen Onaran (Germany) – chief executive officer and founder, Global Digital Women and co-founder, ACI Diversity Consulting
Lena Mahfouf (France) – digital creator, videographer and author of “Always More”
Entering a Global Barbie Dream Gap Project Partnership:
Inspiring Girls International, a charitable organization dedicated to raising the aspirations of young girls around the world by connecting them with female role models, will work with Barbie and schools in Spain, Italy, France, U.K., Poland, Brazil, Australia and the U.S. to deliver Dream Gap workshops featuring advice from various trailblazing Barbie Role Models, reaching an estimated 3,500 girls in the next year.
Launching a Curated Shop from Female-Founded Brands:
The collection on BarbieStyle.com features a range of limited-edition, giftable products in fashion, beauty and accessories – all designed to reflect the iconic aesthetic of BarbieStyle. For each product within the @BarbieStyle Collection sold in the month of March, Mattel will donate 5% of proceeds from the sale and match the donation to the Barbie Dream Gap Project.
The collection will feature products from partners:
Dudley Stephens: Palmer Puff Sleeve Turtleneck
NETTE: Dream Land Candle
Autumn Adeigbo: Zebra Padded Headband
Larroude: Barbie Dolly Mule and Erin Clutch
Tenoverten: Barbie Trio: Robertson, Rodeo and Malibu
Live Tinted: Huestick in Origin
Celebrating Barbie with an NFT Art Collection:
In partnership with Boss Beauties, a female-led global initiative that creates opportunities for girls and women through cutting-edge collaborations, a Barbie NFT featuring a diverse assortment of Barbie careers will be part of the Boss Beauties Role Models NFT collection, designed to empower women and girls at the forefront of technology and creativity, alongside other trailblazing figures. The Barbie NFT will be auctioned by Boss Beauties between March 11-12 via OpenSea, with proceeds benefiting the Barbie Dream Gap Project.
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