Character World Wants You to Cuddle with a Dinosaur

Universal Brand Development and LEGO have teamed with Character World to design and produce a bedroom collection for the European market under the LEGO Jurassic brand.

The deal covers all of Europe. “After the amazing box office success of the Jurassic World: Fallen Kingdom movie, I’m delighted to add LEGO Jurassic World to our portfolio of Lego-branded homewares available across Europe from January next year, with an earlier launch in time for Christmas,” says Tim Kilby, brand director, Character World.

The LEGO Jurassic bedroom collection is set to launch later this year.

Universal Brand Development (Stand #D60) is exhibiting at this year's Brand Licensing Europe, which will take place Oct. 9-11 at London’s Olympia.